Australian-owned tours and activities booking system ResPax has acquired Livn, also based in Australia, for an undisclosed amount.
Earlier this year, Livn, a well-known channel manager, B2B connectivity platform and Google Things to do connectivity partner, was placed into voluntary administration. “Livn has had a very supportive single investor/owner for quite some time and at short notice, has made the difficult decision not to fund Livn into FY24,” Livn CCO and Founder Steve Martinez shared with Arival.
After a period of uncertainty for Livn’s future, ResPax stepped forward to acquire the company, a deal which was officially announced yesterday.
Arival CCO Bruce Rosard connected with ResPax CEO Tony Bridgewater to get the details.
ResPax CEO Tony Bridgewater discusses the LIVN acquisition and connectivity connection with Arival CCO Bruce Rosard
WHY LIVN? IT’S ALL ABOUT DISTRIBUTION
“We’ve had a long relationship with the Livn founders and with the Livn team and they’re a great bunch of people, talent and a great platform,” shared Bridgewater, “so we thought it was a great opportunity for ResPax.”
So what does this mean for operators? “Operators are always looking for new markets,” said Bridgewater.
While ResPax is primarily a booking system, the addition of Livn’s channel management and connectivity capabilities means an opportunity for expanded distribution opportunities. “Distribution is key, and Livn has a great distribution network and tools available, improved channel management,” explained Bridgewater.